HOW CAN YOU BE MORE SUSTAINABLE?
What a crazy last month it has been for the world, and April will most likely be no different. It has been a very stressful few weeks for all of us as we navigate through and adjust to this new, but temporary, normal. However, in honor of April being National Month of Hope and with Earth Day approaching, I’d really love to take a second and look at some of the positive change that’s come from all of this.
Most importantly, consider the beneficial impact on the environment and our planet. The stay-at-home orders have not only significantly cut down on the amount of car emissions cutting their way through the o-zone layer, but have left us all with more time to reflect on some of these bigger issues. Now is the perfect time to re-evaluate your impact on this world, both personally and professionally. Think about the difference you or your business can make moving forward, even if it is making a few little changes at a time. So how can you be more sustainable?
Today, the Millennial generation has placed a higher priority on sustainability than any other before them. They feel a strong connection between being healthy, environmentally friendly and a better quality of life. Restaurants and food & beverage brands have an incredible opportunity to stand out in the crowd by supporting and sharing these same values and priorities. So what are some steps your business, and even your brand, could take to help appeal to this growing population and their eco-friendly initiative?
For Consumer Packaged Goods:
5) Encourage positive lifestyles. Promote health for your customers AND your staff. Build a strong, eco-friendly restaurant culture and brand. Share it with everyone!
Brands are challenged now more than ever to find sustainable and economically viable practices. According to a report by the National Restaurant Association, about half of customers say that a restaurant’s efforts in sustainability can be factors in where they choose to eat. Also, New EcoFocus Trends Survey reveals that 72% of Millennials feel more positive towards brands that only use recyclable packaging made with renewable resources. This means packaging and products need to provide true value for their customers through their eco-friendly and sustainable efforts. How will your business help support change?