I’ve had the honor and pleasure of being a guest on some amazing podcasts lately discussing everything from graphic design & branding to my own entrepreneurial journey. I feel so fortunate to call each of these inspiring individuals my friends and to be a part of these amazing communities. So, in case you missed them, here they are 🙂
So you have a tasty logo design for your restaurant displayed on your website, packaging and napkins, but is that enough? Single-use items create some brand visibility but that’s nothing compared to the impact of a full line of multi-use merchandise. Leave them thirsting for more!
Ironton Distillery & Crafthouse is located in Denver’s RiNo neighborhood. Every sip of our spirits and cocktails captures our love of craftsmanship and our desire to explore. Pick up a bottle of our Colorado Bourbon Whiskey and try our house old fashioned at home.
We talked about trends a year ago here on the Blog and how following trends isn’t always the best route to go. However, when it comes to package and product design, doing so isn’t necessarily a bad thing as long as it makes sense within your brand identity. Today, we’re going to talk about some trends emerging this year that are worth taking some time to chew on.
There are so many different factors that contribute to a potential customer’s decision to dine at your restaurant specifically. Simply having excellent food, and great service aren’t always enough to keep them coming back. Successful brands know their customers’ deepest desires and how to attract them. If you’re not there yet, don’t worry. We’re going to take a deep dive into the 5 most important areas of branding your restaurant to attract your ideal customer.
Dining out is making a comeback! Let’s be sure to support our local restaurants and show them how much we appreciate them keeping our bellies full, our thirst quenched & our cravings satisfied. Get out there this summer and try something new on these updated menus I’ve been lucky enough to refresh 🙂
We may be hitting *slight* fatigue in hearing how COVID has affected industries and lives. Some effects of the pandemic are still interesting to consider, especially as to how they might continue to impact future trends. Photography in design being no exception, post-pandemic designs are now starting to favor illustration a bit more. Lockdowns and mask mandates weren’t kind to on-site photographers, after all. And, how many times can we recycle the same stock photo imagery? Will illustration make a full blown comeback? Or will we see photography surge again as things “go back to normal?”
We touched on what a brand is in our January blog – how it’s so much more than a logo, how it communicates what your company’s all about, and how it’s a contract between you and your customers (and so much more. Check it out here). So this time around, I thought it’d be fun to talk about what a brand isn’t in a favorite format: Top 10 Myths.
BarFly Salsa is always fresh and uses only gluten-free and all natural ingredients. It’s consistency is key so that each salsa lover can get as much or as little as your chip needs!
There’s a psychology behind literally everything that engages people in the intersection of choice and decision. This month, we’re focusing on the psychology of menu design. Placement, formatting and ease of use count for major points – as does color and imagery – in creating a menu that generates maximum profits. A menu done well is a restaurant’s silent salesperson for hungry buyers.