There are so many different factors that contribute to a potential customer’s decision to dine at your restaurant specifically. Simply having excellent food, and great service aren’t always enough to keep them coming back. Successful brands know their customers’ deepest desires and how to attract them. If you’re not there yet, don’t worry. We’re going to take a deep dive into the 5 most important areas of branding your restaurant to attract your ideal customer.
Dining out is making a comeback! Let’s be sure to support our local restaurants and show them how much we appreciate them keeping our bellies full, our thirst quenched & our cravings satisfied. Get out there this summer and try something new on these updated menus I’ve been lucky enough to refresh 🙂
We may be hitting *slight* fatigue in hearing how COVID has affected industries and lives. Some effects of the pandemic are still interesting to consider, especially as to how they might continue to impact future trends. Photography in design being no exception, post-pandemic designs are now starting to favor illustration a bit more. Lockdowns and mask mandates weren’t kind to on-site photographers, after all. And, how many times can we recycle the same stock photo imagery? Will illustration make a full blown comeback? Or will we see photography surge again as things “go back to normal?”
We touched on what a brand is in our January blog – how it’s so much more than a logo, how it communicates what your company’s all about, and how it’s a contract between you and your customers (and so much more. Check it out here). So this time around, I thought it’d be fun to talk about what a brand isn’t in a favorite format: Top 10 Myths.
BarFly Salsa is always fresh and uses only gluten-free and all natural ingredients. It’s consistency is key so that each salsa lover can get as much or as little as your chip needs!
There’s a psychology behind literally everything that engages people in the intersection of choice and decision. This month, we’re focusing on the psychology of menu design. Placement, formatting and ease of use count for major points – as does color and imagery – in creating a menu that generates maximum profits. A menu done well is a restaurant’s silent salesperson for hungry buyers.