We eat with our eyes. As humans, we are wired to respond to the visual world around us. Have you ever chosen a specific snack or beverage strictly based on the look? I know I’m guilty of it. Before words and overall design, color is usually the first thing that grabs our attention and entices us. There’s always a sweet spot in color that draws us in, like a moth to a flame.
The origins of this Middle Eastern dish are fuzzy, as many different countries claim it as their own. For extra flavor stir in some chopped cilantro, red pepper flakes, or cayenne pepper.
Your brand is the most powerful piece of your business. It is the lifeblood behind your product or service that allows it to live, grow and evolve. It is more than just a name and logo. Simply put, your brand is your customers’ experiences with your company. To steer the conversation in the desired direction, your brand should easily communicate what you do, how you do it and why you do it. This helps establish a sense of trust and credibility with your customers, ultimately building a strong brand identity.