What is nostalgia? Simply put, nostalgia is the feeling of sentimental longing for a time or place in the past. This sensation is different for everyone and is based on their generation, childhood upbringing, and past experiences. However, one thing everyone has in common is that we seem to be drawn to nostalgia during times of uncertainty and change. Currently we are all experiencing a life filled with uncertainty and anxiety due to this worldwide pandemic. So, let’s find a way to ease each others minds through the use of nostalgic design and marketing.

I’m sure we’ve all been feeling a little stir crazy lately, considering we’ve mostly been cooped up at home for the last few months. I know I’ve been getting restless and just want to get out and explore now that many of our original summer plans have undoubtedly been cancelled or postponed. Since now we’re left with more of the same, I’ve been trying to come up with creative ideas to enjoy the feeling of traveling without actually doing so.

Now, more than ever, we are forced to focus on our health and well-being during this international pandemic. Every day we are encouraged to establish how important our personal health truly is, both physically and mentally, to help handle this unfamiliar territory.

We’ve all heard it a thousand times, “A picture is worth a thousand words.” Well, I’m here to reiterate it once again so stick with me. Imagine you’re walking down a liquor store isle in search of an exciting new beer to try. Recently, the craft beer section has become a sea of beautiful and captivating artwork begging you to take a closer look. How will you ever choose? Will it be the neon lime green can with the words “DRINK ME” screaming at your eyes? It very well may be. We all have our preferences. However, take another look around.

We’ve all heard it a thousand times, “A picture is worth a thousand words.” Well, I’m here to reiterate it once again so stick with me. Imagine you’re walking down a liquor store isle in search of an exciting new beer to try. Recently, the craft beer section has become a sea of beautiful and captivating artwork begging you to take a closer look. How will you ever choose? Will it be the neon lime green can with the words “DRINK ME” screaming at your eyes? It very well may be. We all have our preferences. However, take another look around.

The origins of this Middle Eastern dish are fuzzy, as many different countries claim it as their own. For extra flavor stir in some chopped cilantro, red pepper flakes, or cayenne pepper.

Your brand is the most powerful piece of your business. It is the lifeblood behind your product or service that allows it to live, grow and evolve. It is more than just a name and logo. Simply put, your brand is your customers’ experiences with your company. To steer the conversation in the desired direction, your brand should easily communicate what you do, how you do it and why you do it. This helps establish a sense of trust and credibility with your customers, ultimately building a strong brand identity.