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01 Apr: TASTY TIDBITS [APR 2020]

We’ve all heard it a thousand times, “A picture is worth a thousand words.” Well, I’m here to reiterate it once again so stick with me. Imagine you’re walking down a liquor store isle in search of an exciting new beer to try. Recently, the craft beer section has become a sea of beautiful and captivating artwork begging you to take a closer look. How will you ever choose? Will it be the neon lime green can with the words “DRINK ME” screaming at your eyes? It very well may be. We all have our preferences. However, take another look around.

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04 Mar: TASTY TIDBITS [MAR 2020]

We’ve all heard it a thousand times, “A picture is worth a thousand words.” Well, I’m here to reiterate it once again so stick with me. Imagine you’re walking down a liquor store isle in search of an exciting new beer to try. Recently, the craft beer section has become a sea of beautiful and captivating artwork begging you to take a closer look. How will you ever choose? Will it be the neon lime green can with the words “DRINK ME” screaming at your eyes? It very well may be. We all have our preferences. However, take another look around.

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01 Feb: TASTY TIDBITS [FEB 2020]

We eat with our eyes. As humans, we are wired to respond to the visual world around us. Have you ever chosen a specific snack or beverage strictly based on the look? I know I’m guilty of it. Before words and overall design, color is usually the first thing that grabs our attention and entices us. There’s always a sweet spot in color that draws us in, like a moth to a flame.

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10 Jan: TASTY TIDBITS [JAN 2020]

Your brand is the most powerful piece of your business. It is the lifeblood behind your product or service that allows it to live, grow and evolve. It is more than just a name and logo. Simply put, your brand is your customers’ experiences with your company. To steer the conversation in the desired direction, your brand should easily communicate what you do, how you do it and why you do it. This helps establish a sense of trust and credibility with your customers, ultimately building a strong brand identity.