Your brand is the most powerful piece of your business. It is the lifeblood behind your product or service that allows it to live, grow and evolve. It is more than just a name and logo. Simply put, your brand is your customers’ experiences with your company. To steer the conversation in the desired direction, your brand should easily communicate what you do, how you do it and why you do it. This helps establish a sense of trust and credibility with your customers, ultimately building a strong brand identity.